Campaign Strategy.

Im going to use the celebrity Justin Bieber because he is the target audience i want to sell flavourcils to. I will show him sitting beside another person whom in chewing on there pencil and then he will offer them a flavoucil that he pulls out of his pencil case. I will show him because a lot of teenagers are into Justin Beiber right now and if they see him on a commercial they will get interested and watch it and then want to be like him and has what he does like a flavourcil. I will be using before and after shots my first showing a boy chewing on his pencil with having loud irritating sounds of chewing and wood and after Justin offers him the flavourcil and accepts it. It shows him licking the flavourcil all happy and nodding at Justin in a sort of agreement and happiness. I will show this because it reminds you of how bad your pencil tastes and what you can substitute it with instead.